Michael Shoniker

About Michael Shoniker

Michael Shoniker is a Charlotte, NC, executive, entrepreneur, and investor specializing in Retirement Plans and Private Equity. He has 16+ years as a business owner and former sales professional in the 401k space for the nation’s largest retirement plan provider. With over 15 years of experience in 401k, Michael oversees 401k Client Relations at Broadstreet Global Advisors and is the head of Participant Education.

Shoniker is also the Vice President of Business Development for Broadstreet Global Partners. His focus is on the Registered Investment Advisor (RIA) channel, delivering alternative investment solutions to advisors for their high-net-worth clients via Charles Schwab and other custodial platforms. This private equity fund utilizes multiple investment strategies that capitalize on real estate development, infrastructure projects, and related ventures. The firm has an impressive track record of identifying promising growth sectors for capital investments and delivering exceptional client returns.

Shoniker also has a passion for health and wellness. He owns True REST, a premier float spa in Charlotte. Float therapy has grown tremendously in popularity, offering a deeply relaxing experience that alleviates pain and stress, enhances athletic recovery, and also assists with symptoms associated with severe trauma or PTSD. True REST float tanks feature a buoyant solution of highly concentrated Epsom Salt, which adds detoxification and muscle relaxation benefits for clients.

After a highly successful sales career with several Fortune 500 companies, Shoniker became notable for being a 10-time President’s Club honoree, a recognition given to top-performing salespeople for achieving exceptional sales goals and other outstanding contributions. His phenomenal work ethic is made even more distinguished since he has been one of the top 5 salespeople in the country on multiple occasions. As an entrepreneur, Michael has successfully launched and sold two businesses and started two successful True REST franchise locations in Charlotte, NC, and Fort Mill, SC.